A new category · AI · Social · Local

Your social executive assistant.

HYP knows you, your friends, and your city — shows you who's where, and handles the whole plan from the idea to the door. One app replaces the dozen you reach for today.

Currently in closed beta in Sydney
Your assistant
Ask HYP anything…
The problem
Whether it's a coffee
organising it takes 14 apps.

Solo or with a group, every plan runs the same broken loop — a different tool at every step. Nobody owns the whole arc, so you do the stitching.

Your social executive assistant
One conversation handles the whole plan — from "what should we do?" to the bill, split.
Decide
Coordinate
Discover
Book
Get there
Order & pay
The product

See who's where. Plan anything, together.

HYP is a social platform and an assistant in one. See where your friends are, what's happening around you, and let HYP handle the rest — all through chat.

01

See who's out

Open HYP and see which friends are nearby, who's free, and what's happening around you — in real time, with privacy you control.

02

Decide & discover together

Tag your friends in the chat. HYP weighs everyone's taste, finds the right place, and gets the group aligned — no separate group chat needed.

03

Book, get there, pay

It locks in the table, drops the pin, lines up the ride, and splits the bill — you just show up.

Every other app is a tool you operate alone. HYP is a social assistant that operates for you, with your people.

For users

Your whole social life, in one assistant.

Stop juggling a dozen apps to make one plan. HYP knows you, your friends, and your city — and handles the rest. Always free for people.

Live · how busy, right now
Rooftop Bar · Packed
Harbour Pub · Busy
Wine Room · Steady
Corner Café · Quiet
S
Sarah
M
Mia
How busy right now
Live
Rooftop Bar · nightlife
Packed
Harbour Pub · drinks
Busy
The Wine Room · wine bar
Steady
Corner Café · coffee
Quiet

2 friends out now

See the crowd and your people in one view — invisible by default, you choose who sees you.

01

See who's around

A real-time map of which friends are nearby, who's free, and who's already out — so you never wonder whether it's worth going.

02

Plans that know your taste

HYP learns what you actually like to do and suggests places you'd genuinely choose — a profile that grows with you, not a static questionnaire.

03

The group chat, handled

Tag your friends, and HYP aligns the group, books the table, drops the pin, and splits the bill — the twenty-message thread replaced by one tap.

04

Your location, your rules

Invisible by default. You choose who sees you, and sharing switches off automatically when you arrive. Presence without the trade-off.

05

Anywhere you go

Land in a new city and HYP travels with you — it knows your taste, shows which friends are already there, and builds a plan from scratch.

06

Any plan, big or small

A quiet coffee, a workout, a first date, a night out, a trip away. One assistant for everything you do, solo or with people.

Every kind of place

Not just going out — everywhere you go.

Eat, drink, shop, train, play. HYP maps every place worth your time — shows you who's there and how busy it is, right now, before you leave the house.

Restaurants Bars Cafés Clothing shops Food markets Retail Gyms Tennis clubs Footy clubs Pools Parks Running paths Beaches
How busy, right now
Live
Local café · coffee
Quiet
Tennis courts · sport
Filling up
Coastal running path · outdoors
Clear
The park · outdoors
Steady
Rooftop bar · nightlife
Busy now

From a table to a tennis court to your running path — HYP knows what's good, who's there, and what's busy, across every kind of place.

For venues

The customer outside your four walls.

Every tool you use today looks inward — your own sales, your own guests, your own room. HYP looks outward: who's nearby, what they want, where else they go. And it doesn't just measure foot traffic, it brings it in.

01

Know your real customer

Not just what was sold — who they are, what they like, and how often they come back. The customer your POS can't see.

02

Demand before it arrives

See who's nearby and looking to go out, right now. Fill a quiet Tuesday by reaching the people already deciding where to go.

03

Where your customers also go

The one thing no one else can show you — your customers' behaviour across the whole city, so you know who's winning your block.

04

A channel, not a dashboard

Push a targeted offer to nearby, opted-in locals with real intent. Pay for customers, not just for charts.

05

Benchmark your area

See how your foot traffic and customer mix compare to nearby venues — context you've never had, anonymised and fair.

06

Spot the missing demand

Learn what nearby people want that you don't offer yet — menu, hours, and format decisions backed by real local data.

Your venue dashboard
Sample · illustrative
312
Visits this week
▲ 18% vs last week
$4.2k
Spend via HYP this week
▲ 22%
$47
Avg spend per visit
▲ $4
38%
Repeat visitors
▲ 5%
127
Nearby & looking now
live
2.4
Avg party size
Foot traffic by hour · Tuesday
11a
12p
1p
2p
3p
4p
5p
6p
7p
8p
9p
10p
Your 2–5pm lull — and 127 nearby users who'd come in for the right nudge. One targeted push fills it.
What people searched near you
brunch near me
340
best coffee Bondi
210
vegan breakfast you don't offer
95
live music tonight you don't offer
88
rooftop seating
64
4 of the top 10 searches near you are for things you don't serve yet — demand walking past your door.
What your customers love
Brunch72%
Specialty coffee64%
Live music41%
Cocktails33%
Where your customers also go
Beachfront café28%
Wine bar nearby19%
Gym up the road14%

It sits alongside your POS and booking system, never replacing them. A subscription for the demand outside your door — never a cut of your sales.

Why now

The moment the loop can finally be owned.

Force one

AI got good enough to act

Conversational AI can now understand intent, reason over real-world venue data, and take action on your behalf. The assistant layer this depends on is finally real — and improving every month.

Force two

The fragmentation got worse

Every new booking, discovery, and coordination app adds another tab to the loop. The pain of stitching them together has never been higher — and people feel it every weekend.

Why HYP wins

Four layers that compound into a moat.

No single feature is the defensibility. The fusion is — and each piece makes the next more valuable.

01

A private friend graph

HYP knows who your people are, coordinates the group, and shows you who's out. A social network asset the horizontal assistants don't have.

02

Real-time location, privacy-first

Presence that turns into action, with privacy as the design principle. We track profiles, not people — sharing switches off automatically when you arrive.

03

A local venue network

A two-sided product. HYP works directly with venues to send them the right customers — defensible local infrastructure no general assistant will build.

04

The whole loop, fused

Decide through pay, in one place — model-agnostic underneath, so HYP rides every advance in AI and is beholden to none of them.

To copy HYP, a competitor would have to become a social network, a location product, and a two-sided local business at once. No one will do that for a single use case.

The opportunity

A market on both sides of the table.

For people

The assistant for everything you do

  • See who's nearby, who's free, and who's already out
  • Any plan you make — a coffee, a workout, a night out, a trip away
  • Knows your taste, your friends, and your city — wherever you are
  • Spontaneous or planned, solo or group — free to use
For places

The right customers, delivered

  • Any place people go — dining, retail, fitness, sport
  • Reach locals actively looking for what you offer
  • Insight into real demand in your area you've never had
  • New customers without discounting — a subscription, never a cut
In Practice

The same assistant, any plan, anywhere.

HYP isn't tied to your home turf. It travels with you — because it knows your taste, not just your suburb.

A new city

You land somewhere you've never been

Two nights in a city you don't know. No idea what's good, where the locals go, or if anyone you know is already there.

HYP handles itShows you which friends are in the same city, builds a plan around your taste, books the tables, maps the walks — and connects you with the people already there.
Spontaneous

It's 6pm and you want out

No plan, no group chat, no idea who's free. You just feel like a drink somewhere good tonight.

HYP handles itPings the friends who are nearby and free, finds a spot that suits the group, and books it — before anyone opens five other apps.
High stakes

A first date you want to get right

The wrong venue kills the night. You want somewhere with the right energy, that you know they'll like, no fuss at the door.

HYP handles itKnows what they're into, picks the place for the vibe, books the table, sorts the timing — so you only think about the date, not the logistics.
The vision

The operating layer for everything you do, anywhere — starting with one loop, in one neighbourhood.

Bondi · going out Sydney · every plan Anywhere
Where this goes

From one table tonight to your entire trip.

HYP starts with going out. The same assistant, the same conversation, expands to handle — and pay for — everything around a plan.

Now · in beta

The night, handled

Discover, coordinate, book, and get there — going out in your neighbourhood, in one conversation.

DiscoverCoordinateBook a tableGet there
The vision

Your whole trip, booked & paid

Flights, accommodation, cars, the full itinerary — planned, booked, and paid for in one conversation. Your entire trip, anywhere in the world.

FlightsHotelsCarsFull itineraryPay for everything

One assistant that grows with you — from a table for two tonight to a fortnight on the other side of the world, all handled in a single conversation.

The team

Founders who ship.

A working product in closed beta, built and iterated week over week.

R

Richard Polan

Co-founder & CEO

A decade in Sydney's commercial and technology landscape, building partnerships across platforms and markets. Leads product vision, venue partnerships, and go-to-market.

J

Josh Tipping

Co-founder & CTO

Full-stack technologist who architects systems for where the product needs to be, not just where it is. Designs HYP's AI, location, and data infrastructure with the strategic vision to keep it model-agnostic and scalable.

We're building the layer
that operates for you.

HYP is live in closed beta and raising to bring it to the city. If you invest in category-defining consumer products, let's talk.